The Story
Inspired by care. Designed for comfort.
FeliFeed® began with a simple idea: to create something gentle, practical, and comforting for cats recovering from feeding‑tube procedures. What started as a moment of grief became a quiet motivation — and with guidance from Manchester Cat Clinic, the first FeliFeed Support Collar® took shape.
As the design matured, one truth became clear: the same principles of dignity, softness, and ease were just as needed for dogs. This led to the development of the CaniFeed® Support Collar — built for medium to large dogs who require secure, comfortable support during recovery.
Designed for Dignity and Ease
The FeliFeed Support Collar® is crafted to keep an oesophagostomy tube securely positioned throughout recovery, offering a soft, lightweight, adjustable solution that simplifies home care and keeps cats comfortable.
The CaniFeed Support Collar® brings this same intention to dogs, using a padded structure and dual‑Velcro fastening to provide steady, gentle protection for medium to large breeds without limiting natural movement.
Across both ranges, every detail is shaped around dignity, ease, and animal well‑being. The collars don’t have the typical “medical” look, but they were developed with feline comfort and behaviour in mind. The fabric patterns we use are simply there to make a difficult moment a little less gloomy for the humans involved, while the structure and materials focus on what the cat or dog actually needs: comfort, freedom of movement, and reduced stress.
Materials, Making, and Meaning
Each collar is produced in our Manchester studio using breathable, repurposed or locally sourced textiles that are soft, washable, and kind to sensitive skin. The gender‑neutral designs offer a warmer alternative to standard clinical aids, bringing a sense of calm while maintaining practical clarity for carers.
Although the fabrics vary, the purpose remains constant: thoughtful support during recovery, delivered through materials chosen for comfort and ease.
For clinics or carers who prefer a more understated look, custom pieces in plain or neutral tones are available on request. Please email your requirements to Louise at hello@felifeed.co.uk
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Trusted Collaboration
“We are really happy with our FeliFeed Support Collars — they're beautifully made and purr-fect for our patients. They are soft, well-tolerated, and exactly the right design to keep cats as comfortable as possible while they have an oesophagostomy tube. We also love that they are locally made by a small business with upcycled materials.”
— Ellie Lee BVSc CVLM MRCVS, Director, Manchester Cat Clinic
Developed with Clinical Insight
FeliFeed® was created with guidance from Manchester Cat Clinic, a multi‑award‑winning feline‑only veterinary practice known for its thoughtful, ethical approach to care.
Their team provided expert insight into the needs of cats recovering from oesophagostomy tube procedures — from comfort and fit to ease of use — ensuring the collar is gentle, well‑tolerated, and genuinely supportive for both cats and the people looking after them.
The CaniFeed® design builds on this foundation, adapting the same principles for the anatomy, movement, and support needs of medium to large dogs.
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Why These Collare Are Different
Most feeding‑tube collars on the market fall into one of two categories:
• slim, medical‑style devices made from synthetic foams
• flat fabric bands with minimal shaping
Both can feel rigid, narrow, or uneven against the neck — especially for sensitive or anxious pets.
FeliFeed® and CaniFeed® collars take a different approach. Just as important is the fabric itself. Every collar is made using locally sourced and repurposed textiles, chosen for their breathability, softness, and low‑impact footprint. By working with upcycled materials and trusted local suppliers, the collars avoid the harsh synthetics common in mass‑produced alternatives while reducing waste and supporting a more sustainable studio practice.
The combination of gentle structure, thoughtful shaping, and responsible material choices helps pets relax, rest, and heal more naturally — whether they’re recovering from surgery or simply need a little extra reassurance at home.
“These tiny collars are purrrfect for our tiny patients who are in desperate need of nutrients via a feeding tube. The collars are soft, comfortable and easy to place on, and they’re super easy to clean, too. We also think they are rather snazzy!
Highly recommend both these collars and this wonderful company.”
Dr Sophie Jenkins, Origin Vets Clinic
Additional Comfort and Clinical Use
FeliFeed® and CaniFeed® support collars can remain in place during chemotherapy, radiotherapy, and other veterinary procedures, offering gentle support without interfering with treatment.
Even when a collar isn’t medically required, many pets — especially those prone to stress — find comfort in the soft, secure fit; it's like wearing a neck cushion! Because the neck is such a sensitive, vulnerable area, the padded design can help anxious pets feel more grounded, particularly in busy households with children, other animals, or unfamiliar visitors.
Further information:
Visual Guide: Which Collar Might Fit Your Cat
FeliFeed® and CaniFeed® collars were created to make recovery a little easier — for pets and for the people caring for them. What began as a practical solution for a single patient has grown into a reliable, clinically informed product now used by veterinary teams and carers.
🛡️FeliFeed® and CaniFeed® Support Collars are designed and copyright-protected. All rights reserved.
IMPORTANT SAFETY NOTE: These are non‑breakaway collars, designed for indoor or supervised use only.
🐾 CATS must remain indoors while a feeding tube is in place, but the collar can also be used in other situations — for example, to support anxious cats during periods of stress. Because the collar fastens with Velcro and lacks an automatic breakaway mechanism, any outdoor access must be fully supervised at all times.
🐾 DOGS The XL and XXL CaniFeed® support collars are designed for medium to large dog breeds and may be worn outdoors with your veterinarian’s approval. We also offer a waterproof version, ideal for outdoor activities; it can be wiped clean with pet‑safe disinfecting wipes or a simple water‑and‑white‑vinegar solution, which disinfects effectively without damaging the material or leaving harsh residues.
Suki’s Legacy
Finding Purpose Through Love and Loss
When our beloved cat Suki passed away in his old age, it left a space in our home — and in our routines. A chance meeting with Manchester Cat Clinic soon after offered an unexpected sense of direction.
Supporting other poorly pets and their carers through thoughtful design became a meaningful way to honour the many years we shared with him. His presence continues to shape the collar — guided not only by practical needs but also by a deep respect for feline comfort and emotional well-being.
Our own cats, Chester and Mouse (see photos above), are registered with Manchester Cat Clinic — a team we trust for expert feline care.